Mr. Pristine LLC | Privacy & Policy

Privacy Policy

Effective Date: June 5, 2025
Last Updated: June 5, 2025

Mr. Pristine Exterior Cleaning (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

1. Visit our website at www.mrpristinecleaning.com (the “Website”),
    

2. Book or receive our exterior-cleaning services (“Services”), or
    

3. Opt in to receive SMS/MMS text messages from us.
    

By accessing or using our Website or Services, you consent to the practices described below. If you do not agree, please do not use our Website or provide us with any personal data.

 

1. Business & Service Area

• Mr. Pristine Exterior Cleaning is a Washington-licensed exterior cleaning company based in Snohomish, Washington. We proudly serve residential and commercial clients in Bothell, Edmonds, Everett, Kirkland, Lake Stevens, Lynnwood, Marysville, Mill Creek, Snohomish, Woodinville, and surrounding areas within Snohomish County and King County (mrpristinecleaning.com).
   

• We operate solely in the United States, specifically within Washington state.
   

 

2. Information We Collect

We collect information in several categories, depending on how you interact with us:

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2.1. Contact & Identification Data

• Name (first and last).
   

• Phone Number (mobile and/or landline).
   

• Email Address.
   

• Service Address (street, city, state, ZIP code).
   

2.2. Transaction & Payment Data

• Payment Information: Credit/debit card number or bank account information when you pay for Services. (We do not store full card numbers on our servers; our payment processors handle these details.)
   

• Billing & Invoice History: Dates, amounts, services rendered, and payment status.
   

2.3. Property & Service Details

• Property Characteristics: Type (residential or commercial), square footage, roof material, siding type, and any special instructions or photographs you provide.
   

• Requested Services: Gutter cleaning, house washing, pressure washing, roof cleaning, solar panel cleaning, window cleaning, holiday lighting, etc.
   

2.4. Online & Device Data (Website Visitors)

When you visit our Website, we automatically collect:

• IP Address and approximate geolocation.
   

• Device & Browser Information: Device type (desktop, mobile), operating system, browser name and version, screen resolution.
   

• Usage Data: Pages viewed, time spent on pages, click paths, referring/exit pages, and timestamps.
   

• Cookies & Similar Tracking: See Section 7 below for details.
   

2.5. Communications & Support Data

• Customer Service Records: Emails, phone-call logs, chat transcripts.
   

• SMS/MMS Logs: Messages you send (e.g., “STOP” or “HELP”) and our replies.
   

2.6. Marketing & Promotional Data

• Opt-In Status: Whether you have expressly agreed to receive promotional emails or SMS/MMS messages.
   

• Engagement Metrics: Email open/click rates, SMS campaign responses.
   

 

3. How We Collect Information

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3.1. Directly from You

• When you fill out booking or contact forms on our Website (e.g., Free Estimate form that asks for name, phone, email, address, and “I agree to the terms & conditions”) (mrpristinecleaning.com).
   

• When you call or text our office line at (360) 813-8171.
   

• When you email us at joshdarrow@mrpristinecleaning.com.
   

• When you opt in for SMS/MMS by providing your mobile number (either via Website form checkbox or by texting our code/number).
   

3.2. Automatically via Technology

• Cookies and similar trackers (see Section 7).
   

• Server Logs: We log IP addresses, timestamps, and HTTP request data for security and analytics.
   

3.3. From Third—Party Services

• Go High Level (GHL): We use GHL as our CRM, email-marketing, and SMS/MMS platform. When you submit information via our Website, that data is pushed into our GHL account.
   

• Payment Processors: Stripe, PayPal, or Square (depending on which you use). We receive transaction confirmations and billing-related data from them.
   

• Analytics & Advertising Platforms: Google Analytics and Facebook Pixel may share aggregate or anonymized insights (we do not receive your full identity from these providers).
   

 

4. How We Use Your Information

We use your personal data for the following purposes:

1. To Provide & Improve Services
    

   • Schedule appointments, dispatch field teams, and deliver exterior-cleaning Services.
      

   • Process payments and issue invoices/receipts.
      

   • Monitor service quality and solicit feedback to enhance customer satisfaction.
      

2. To Communicate with You
    

   • Send appointment confirmations and reminders (via email, phone, or SMS/MMS).
      

   • Respond to inquiries, support requests, and questions.
      

   • Send service updates (e.g., weather-related rescheduling) and billing notices.
      

3. To Conduct Marketing & Promotional Activities
    

   • Send promotional emails and SMS/MMS messages (e.g., seasonal discounts, referral incentives) if you have opted in.
      

   • Analyze campaign performance via GHL’s reporting tools.
      

4. To Comply with Legal & Regulatory Requirements
    

   • Maintain records for tax, accounting, and auditing purposes.
      

   • Share information when required by law (e.g., court orders, subpoenas) or to protect our legal rights.
      

5. For Fraud Prevention & Security
    

   • Verify identities, detect and prevent fraudulent activity, and secure payment transactions.
      

6. For Internal Analytics
    

   • Understand Website traffic, measure conversion rates, and optimize user experience.
      

 

5. A2P 10DLC–Compliant SMS/MMS Disclosures

Since we send SMS/MMS text messages (e.g., appointment reminders, promotions) through GHL (which routes messages via Twilio’s A2P 10DLC network), we must comply with carrier requirements:

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5.1. Opt-In & Consent

• By providing your mobile phone number via our Website form (and checking the “I agree to receive SMS alerts” box) or by texting our business number with a designated keyword, you expressly consent to receive automated and non-automated SMS/MMS messages from Mr. Pristine Exterior Cleaning.
   

• You represent that you are the authorized user of the phone number you provide and that you agree to be charged any carrier messaging fees (message and data rates may apply).
   

5.2. Types of SMS/MMS Messages

• Transactional Messages: Appointment confirmations, appointment reminders, service-status updates, billing notifications.
   

• Promotional Messages: Seasonal discounts, referral incentives, special offers, survey/review requests.
   

5.3. Message Frequency & Rates

• In general, you may receive up to 4 SMS/MMS messages per calendar month. During peak promotional periods (e.g., spring/fall specials), you might receive up to 6 messages per month, but never more than 6 without your renewed consent.
   

• Message and Data Rates: Your wireless carrier may charge you standard messaging fees for each SMS/MMS. Mr. Pristine Exterior Cleaning and Go High Level are not responsible for any carrier charges.
   

5.4. Opt-Out (“STOP”)

• To opt out of receiving future SMS/MMS messages, simply reply “STOP” to any text message you receive from us. You will receive a one-time confirmation text (“You have been unsubscribed”) and then no further promotional or transactional messages will be sent to that number (except legally required notices).
   

• After opting out, if you wish to opt back in, you may text “START” to our business number or re-submit your phone number via our Website form and check the relevant SMS opt-in box.
   

5.5. Help (“HELP”)

• For assistance regarding SMS/MMS messaging, reply “HELP” to any message from us. You will receive an automated message with instructions on how to contact customer support (e.g., call (360) 813-8171 or email joshdarrow@mrpristinecleaning.com).
   

5.6. Third-Party SMS Providers & Carrier Sharing

• We partner with Go High Level (GHL) as our primary CRM and messaging platform. GHL leverages Twilio’s A2P 10DLC network to deliver text messages. By opting in, you authorize us to share your phone number and opt-in status with GHL/Twilio solely for message delivery.
   

• We do not sell, rent, or share your data with any party outside of those strictly necessary for message delivery (i.e., GHL/Twilio).
   

5.7. Record Retention

• We retain SMS/MMS opt-in and opt-out records (including timestamp, phone number, and message content) for a minimum of two (2) years to comply with carrier and regulatory requirements.
   

 

6. How We Share Your Information

We do not sell or rent your personal data to third parties. We only share information in the following circumstances:

​

6.1. Service & Technology Providers

• Go High Level (GHL): Our CRM, marketing automation, SMS/MMS delivery, and appointment-scheduling platform. We share your contact information, appointment history, and service details with GHL to facilitate communication and deliver our services.
   

• Payment Processors: Stripe, PayPal, or Square (depending on your payment method). We share billing details (e.g., transaction amount, invoice number) with them to process payments. We do not store full card information; only payment tokens.
   

• Email Marketing Providers: GHL (which also handles email campaigns) or a dedicated ESP (if used). We share names and email addresses with these providers to send newsletters, promotions, and transactional emails.
   

• Analytics & Advertising Platforms: Google Analytics and Facebook Pixel (for aggregate or anonymized site usage and ad measurement). We receive anonymized or hashed identifiers from these services to improve our Website and marketing efforts.
   

6.2. Professional Advisors

• Accountants, Lawyers, & Insurers: We may share certain information (e.g., financial, tax, or legal documents) to comply with business, tax, and insurance requirements.
   

6.3. Legal & Regulatory Disclosures

• We will disclose personal information if required by law, e.g., court orders, subpoenas, or when we believe disclosure is necessary to protect our rights, property, or safety (including investigation of fraud or other illegal activity).
   

6.4. Business Transfers

• In the event of a sale, merger, acquisition, or reorganization involving Mr. Pristine Exterior Cleaning, we may transfer customer data (including contact and transaction history) to the acquiring entity. We will require that the acquiring entity honor the commitments made in this Privacy Policy or provide notice if they intend to materially differ.

 

7. Cookies & Similar Tracking Technologies

Our Website uses cookies, web beacons, and similar tracking technologies to improve user experience, analyze site traffic, and serve relevant advertising.

​

7.1. What Are Cookies?

• A “cookie” is a small text file stored on your device (computer, tablet, or mobile phone) that helps our Website remember information about your visit.
   

7.2. Types of Cookies We Use

1. Essential (Strictly Necessary) Cookies
    

   • Required for the Website to function properly (e.g., session cookies, form-submission cookies).
      

   • Without these, you cannot request a free estimate or complete a booking.
      

2. Performance & Analytics Cookies
    

   • Used by Google Analytics to collect anonymized data on page views, bounce rates, and user navigation paths.
      

   • This information helps us understand which pages are popular and where we can improve.
      

3. Functionality Cookies
    

   • Remember choices you make (e.g., language preference, “Remember Me” on forms) to personalize your experience.
      

4. Advertising & Targeting Cookies
    

   • Employed by Google Ads and Facebook Pixel to display relevant ads to you on other websites, and to measure ad performance.
      

   • These cookies may collect information about your browsing habits across multiple sites.
      

7.3. Managing Cookies

• You can disable cookies through your browser settings (e.g., Chrome, Firefox, Safari). If you disable essential cookies, certain features of our Website (such as free-estimate forms) may not work correctly.
   

• To opt out of Google Analytics tracking, install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
   

 

8. Data Retention & Security

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8.1. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Specific retention periods:

• Appointment & Service Records (including job details, addresses, service notes): Retained for seven (7) years for tax and warranty purposes.
   

• Payment & Billing Records: Retained for seven (7) years to comply with Washington state tax and accounting laws.
   

• SMS/MMS Opt-In/Opt-Out Logs: Retained for two (2) years to satisfy A2P 10DLC carrier requirements.
   

• Customer Support & Communication Logs: Retained for up to three (3) years to resolve disputes and improve service quality.
   

• Website Analytics Data: Raw logs retained for twenty-four (24) months; aggregated/anonymized data retained indefinitely for trend analysis.
   

8.2. Security Measures

We implement industry-standard safeguards to protect your personal data from unauthorized access, use, alteration, or destruction:

1. Encryption in Transit: All data transmitted between your browser and our servers is encrypted with TLS (HTTPS).
    

2. Encryption at Rest: Sensitive information (such as payment tokens and SMS opt-in logs) is encrypted when stored in our databases or in GHL’s systems.
    

3. Access Controls: Employee and contractor access to personal data is restricted on a “need-to-know” basis. Access credentials are periodically reviewed and revoked when no longer necessary.
    

4. Vendor Security: We require all third-party service providers (GHL, payment processors, email/SMS vendors) to maintain equivalent security standards and enter into data-processing agreements or business-associate agreements, as applicable.
    

5. Regular Audits & Testing: We conduct periodic security audits, vulnerability scans, and penetration tests to identify and remediate potential risks.
    

6. Employee Training: All employees and contractors handling personal data receive ongoing training on data-privacy best practices and breach-response procedures.
    

8.3. Data Breach Response

In the unlikely event of a data breach that compromises your personal information, we will:

1. Contain & Investigate: Immediately secure affected systems, assess the scope of the breach, and determine the root cause.
    

2. Notify Affected Individuals: If the breach creates a risk of identity theft or other significant harm, we will notify affected individuals by email or phone within 72 hours of confirming the breach (if Washington law does not require a shorter timeframe) (mrpristinecleaning.com).
    

3. Notify Authorities: If required by applicable law (e.g., Washington’s data-breach notification statute, RCW 19.255), we will notify the Washington State Attorney General’s office and other relevant agencies within the mandated timeframe.
    

4. Remediate & Prevent: Implement measures to prevent similar incidents in the future, which may include enhanced encryption, additional monitoring, or revised security policies.
    

 

9. Children’s Privacy

• Our Services and Website are intended only for individuals aged 18 or older. We do not knowingly collect personal data from children under 13.
   

• If a parent or guardian believes that we have inadvertently collected data from a child under 13, please contact us immediately at joshdarrow@mrpristinecleaning.com. We will promptly delete any such information.
   

 

10. Your Privacy Rights (U.S. & Washington)

Since we operate exclusively in the United States (Washington), some federal and state laws may apply. Washington state does not yet have a comprehensive consumer-privacy statute like California. However, we comply with applicable U.S. laws, including:

1. Fair Credit Reporting Act (FCRA) (if ever we obtain credit information).
    

2. Telephone Consumer Protection Act (TCPA) (governs SMS/MMS opt-in and opt-out practices).
    

3. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act (applies to marketing emails).
    

10.1. Right to Access & Correction

• You may request a copy of the personal information we hold about you and ask us to correct any inaccuracies. Submit your request to joshdarrow@mrpristinecleaning.com or call (360) 813-8171. We will respond within 30 days of a valid request.
   

10.2. Right to Deletion

• You may request that we delete your personal information, subject to certain exceptions (e.g., record retention for tax, accounting, or legal obligations). To request deletion, email joshdarrow@mrpristinecleaning.com or call (360) 813-8171. We will evaluate your request and comply, unless an exception applies.
   

10.3. Right to Opt Out of Marketing Communications

• Email: Click the “Unsubscribe” link at the bottom of any promotional email.
   

• SMS/MMS: Reply “STOP” to any text message from us (see Section 5.4).
   

10.4. Exclusions & Limitations

• We may retain certain personal information if required to comply with legal obligations (e.g., tax records for seven years) or to defend against potential claims.
   

• If you ask us to delete your information, we will remove you from our marketing lists and disable your account, but residual copies of your data may remain in backups or logs for a limited period, per our retention policy (Section 8.1).
   

 

11. Third-Party Links & Integrations

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11.1. External Links

• Our Website may contain links to third-party websites (e.g., social media accounts, partner pages). We are not responsible for their privacy practices. Visiting those sites is at your own risk; please review their privacy policies.
   

11.2. Third-Party Tools & Plugins

We use several third-party services to power Website features and our business operations:

• Go High Level (GHL): Our central CRM, marketing automation, SMS/MMS delivery, appointment scheduling, and invoicing platform.
   

• Payment Gateways: Stripe, PayPal, or Square for secure payment processing—your full card details are never stored on our servers.
   

• Google Analytics: Collects anonymized data on Website usage; we do not receive personal identifiers from Google Analytics.
   

• Google Ads & Facebook Pixel: Tracks ad performance and user engagement on our site; any data shared back to us is anonymized or pseudonymized.
   

Each of these vendors has its own privacy policy. By using our services, you acknowledge and consent to their data-collection practices as they relate to your interactions with us.

 

12. International Data Transfers

Because we operate out of the United States and serve only U.S. (Washington) residents, we do not actively transfer personal data outside the U.S. However, if you access our Website from another country, your data may be transmitted to and stored on U.S. servers. U.S. data-protection laws may differ from those in your country, but by providing your information, you consent to this transfer.

 

13. Data Retention & Deletion

Recap of our retention practices (see Section 8.1):

• Seven (7) Years
   

  • Service and billing records (for tax, warranty, and legal compliance).
     

• Three (3) Years
   

  • Customer support and communication logs (for dispute resolution and quality improvement).
     

• Two (2) Years
   

  • SMS/MMS opt-in and opt-out logs (to comply with A2P 10DLC carrier requirements).
     

• Twenty-Four (24) Months
   

  • Raw Website analytics logs; aggregated data stored indefinitely.
     

After each retention period expires, we will securely delete or anonymize your personal data unless retention is required by law.

 

14. Data Security & Integrity

We take reasonable precautions to protect your personal information:

1. TLS/HTTPS Encryption for all data transmitted between your device and our servers.
    

2. Encryption at Rest: Sensitive data (e.g., payment tokens, SMS logs) are encrypted when stored.
    

3. Access Controls: Only authorized employees or contractors can access personal data, and only on a need-to-know basis.
    

4. Vendor Security Requirements: All third-party providers (GHL, payment processors, email/SMS vendors) must adhere to industry-standard security practices and sign data-processing agreements.
    

5. Regular Security Audits: We conduct periodic vulnerability scans and penetration tests to ensure the integrity of our systems.
    

6. Employee Training: Staff who handle personal data undergo ongoing privacy and security training.
    

 

15. Data Breach Notification

If we discover a security breach that compromises your personal data, we will:

1. Contain & Assess: Secure affected systems, assess the scope, and identify the root cause.
    

2. Notify Affected Individuals: If there is a significant risk of identity theft or harm, we will notify affected customers via email or phone within 72 hours of confirming the breach, unless law enforcement directs otherwise.
    

3. Notify Authorities: If required by Washington law (RCW 19.255) or other applicable statutes, we will notify the Washington State Attorney General’s Office and other relevant governmental agencies promptly.
    

4. Implement Remedial Measures: Offer guidance to affected individuals (e.g., resetting credentials, monitoring services) and take steps to prevent similar incidents.
    

 

16. Children’s Privacy

• Our Services and Website are intended for individuals 18 years of age or older.
   

• We do not knowingly collect personal data from children under 13.
   

• If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us immediately at joshdarrow@mrpristinecleaning.com. We will delete such data promptly.
   

 

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or new services/features. When we make material changes, we will:

• Post the revised Privacy Policy on our Website with the updated “Last Updated” date.
   

• Notify customers who have opted in to SMS/MMS or email about significant changes via email or text.
   

Your continued use of our Website or Services after any changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page regularly.

 

18. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

• By Email:
  joshdarrow@mrpristinecleaning.com
   

• By Phone (U.S.):
  (360) 813-8171 (Washington area code)
   

• By Mail:
  Mr. Pristine Exterior Cleaning
  Attn: Privacy Compliance
  1001 Alice Ave
  Snohomish, WA 98290
   

We aim to respond to all inquiries within 30 calendar days. For data-access or deletion requests, we may require additional information (e.g., proof of identity) to verify your request.

 

A. Definitions

• Personal Information: Any information that identifies or can reasonably be linked to an individual (e.g., name, phone number, email, address).
   

• Processing: Any operation performed on personal information (e.g., collection, storage, use, disclosure, deletion).
   

• A2P 10DLC: “Application-to-Person 10-digit long code,” a U.S. carrier framework governing business-to-consumer SMS/MMS.
   

• Cookies: Small text files that store information on your device to improve user experience and track usage.
   

• Go High Level (GHL): Our chosen CRM and marketing automation platform that manages contacts, appointment scheduling, email/SMS campaigns, and reporting.
   

Thank you for trusting Mr. Pristine Exterior Cleaning with your personal information. We value your privacy and will continue to safeguard your data while providing exceptional exterior-cleaning services.